SEO Success Case Study

SEO Success Case Study: Doubling Organic Traffic and Lead Generation for a Health Client in Delhi within One Month


Dr Nivedita Pandey, a prominent health and wellness provider based in Delhi, approached our SEO team to enhance their online visibility and drive organic traffic. Facing stiff competition in the health industry, they sought to improve their website’s on-page optimization and address the issue of spammy backlinks that were negatively impacting their search engine rankings.


  1. Low organic traffic: Dr Nivedita Pandey was struggling with low organic traffic, limiting their reach and potential customer base.
  2. Spammy backlinks: The website had accumulated a significant number of low-quality, spammy backlinks, affecting its search engine ranking and overall online reputation.


  1. Increase organic traffic by optimizing on-page elements.
  2. Identify and eliminate spammy backlinks to improve website authority and trustworthiness.
  3. Enhance lead generation through organic channels.


  1. On-Page Optimization
  2. – Conducted a comprehensive SEO audit to identify on-page issues.
    – Improved meta tags, headers, and content to align with targeted keywords related to health services in Delhi.
    – Enhanced user experience by optimizing website structure and navigation.

  3. Content Enhancement
  4. – Developed high-quality, relevant content that addressed user queries and provided valuable information on health-related topics.
    – Implemented a content calendar to ensure regular updates and fresh content.

  5. Spammy Backlink Removal
  6. – Utilized advanced backlink analysis tools to identify and analyze the existing backlink profile.
    – Created a disavow file to submit to search engines, disavowing spammy and irrelevant backlinks.
    – Outreach to webmasters requesting the removal of harmful backlinks.

  7. Technical SEO
  8. – Improved website speed and performance.
    – Resolved technical issues, such as duplicate content and broken links.


  1. Organic Traffic Growth
  2. – Within one month, the website experienced a 100% increase in organic traffic.
    – Improved visibility on search engine results pages (SERPs) for targeted keywords related to health services in Delhi.

  3. Spammy Backlink Removal
  4. – Successfully removed or disavowed a significant number of spammy backlinks, positively impacting the website’s authority and trustworthiness.

  5. Lead Generation
  6. – The increased organic traffic resulted in a boost in lead generation, with more visitors engaging with the website’s content and contact forms.


Through a strategic combination of on-page optimization and the removal of spammy backlinks, witnessed remarkable results within just one month. The doubled organic traffic not only improved their online visibility but also translated into increased leads and potential business opportunities. This case study demonstrates the effectiveness of a comprehensive and targeted SEO approach in achieving tangible and rapid results for clients in competitive industries like health and wellness.